Mohammed Akther S | Freelance Digital Marketing Strategist

About Me

Where Strategy Meets Measurable Execution

Empowering businesses to cut through digital noise with purposeful messaging and calculated performance.

Freelance Digital Marketing Strategist

I am a content strategist, SEO practitioner, performance marketer, social media strategist, and AI content creator based in Coimbatore, Tamil Nadu, India.

Over the past 2+ years, I have worked across diverse industries—from cutting-edge PEB industrial infrastructure and B2B SaaS suites, to healthcare aroma diffusers, premier educational institutes, real estate promoters, and luxury retail.

"Marketing isn't just about being seen. It's about being remembered, trusted and chosen."

— Mohammed Akther S

Based in Coimbatore, Tamil Nadu, India • Serving Clients Worldwide

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Performance Marketer

100+ Meta Ads campaigns planned and executed with 100% account opportunity scores and low CPRs.

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Conversion Copywriter

Writing high-retention video and reel scripts in English and Tanglish that hook viewers into customers.

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Visual & Poster Designer

Architecting scroll-stopping commercial posters and advertising assets that command immediate attention.

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AI Content Practitioner

Leveraging generative AI workflows to amplify creative ideation, prompt engineering, and video production.

Skills & Tools

The Complete Full-Funnel Growth Stack

Organized systematically across performance media, search authority, creative production, and social channels.

Performance

04 Competencies

Meta Ads

Full-funnel campaign architecture, audience testing, CBO scaling, and WhatsApp conversion leads.

Google Ads

High-intent search campaigns, keyword match types, and performance max setups.

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Performance Marketing

Continuous CAC reduction, landing page view optimization, and ROAS-focused budget allocation.

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Lead Generation

Creating seamless lead capture funnels for B2B SaaS, real estate, and professional institutes.

SEO & Analytics

03 Competencies

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Search Engine Optimization (SEO)

Technical site audits, on-page optimization, search intent mapping, and keyword research.

Google Analytics (GA4)

Key events tracking, user acquisition channel analysis, and cross-border demographic reporting.

Google Search Console

Organic query performance, click-through-rate tracking, indexation, and crawl health.

Content & Creative

07 Competencies

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Content Creation

Multi-format digital collateral engineered to build authority and retain audience mindshare.

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Content Strategy

Content pillars, editorial calendars, and customer journey touchpoint sequencing.

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Content Writing

Persuasive long-form blog articles, LinkedIn thought leadership, and web copy.

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Branding

Positioning statements, value propositions, and distinctive brand personality frameworks.

Canva & Visual Design

High-conversion commercial ad designs, event posters, and promotional graphics.

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AI Content Creation

Prompt crafting for hyper-realistic visual concepts, AI voiceovers, and dynamic video iterations.

Google Flow

Automating content distribution flows and synchronized marketing workflows.

Social

01 Competency

📱

Social Media Marketing

Community building, organic engagement strategies, and cross-platform growth across Instagram, LinkedIn & Facebook.

Methodology

My Marketing Process

A tested 5-stage framework that turns ambiguous ideas into predictable, revenue-generating growth engines.

01

Research

Deep-dive analysis into the brand's core offering, audience psychology, competitive landscapes, and search demand.

02

Strategy

Developing a customized digital roadmap: defining clear objectives, positioning angles, ad budget splits, and channel selection.

03

Create

Crafting high-hook video scripts, designing scroll-stopping ad creatives, writing landing page copy, and generating AI visuals.

04

Launch

Deploying campaigns with granular audience targeting, pixel configuration, custom conversions, and calibrated scheduling.

05

Optimize

Tracking GA4 events and Meta CPR metrics, killing low-performing ad sets, doubling down on winners, and continuous CRO.

Proven Track Record

Real Numbers. Documented Growth.

Validated milestones achieved across diverse industries and digital growth engagements.

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Clients Worked With

Across SaaS, Real Estate, Education, Healthcare, Heavy Industry, and Retail.

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Years of Experience

Continuous hands-on execution in paid media, content strategy, and organic SEO.

High-retention reel deconstructing common mistakes business owners make when posting without strategy.

Watch on Instagram ↗

Zone Business Suite Video Sample Thumbnail

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Video Sample 03

Zone Business Suite CRM Promo

High-paced SaaS promotional video addressing missed leads, manual follow-ups, and demo bookings.

Watch on Instagram ↗

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Google Search Console

[ Google Search Console — Add Screenshot ]
Verified search clicks, impression growth, and query rankings are added per live reporting cycle.

Featured Case Studies

Strategic Client Deep-Dives

Selected engagements illustrating the journey from market challenge to calculated execution and measurable impact.

KA Academy

Professional EdTech Institute

Challenge: Standing out in a saturated digital marketing & tech training space and enrolling serious career aspirants.

Strategy: Position the academy as the pioneer in AI-augmented digital marketing and hands-on practical training.

Execution: Multi-format content funnels combining AI reels, commercial posters, targeted Meta ad campaigns, and SEO blog clusters.

Work:

SEO Meta Ads AI Video Creation Script Writing Posters

Campaign proof verified in Proof Ecosystem

KA Strategist

Digital Marketing Agency

Challenge: Establishing high authority among business owners who were skeptical of generic social media marketing.

Strategy: Lead with bold strategic clarity: Random marketing gets attention, strategic marketing gets business.

Execution: Engineered high-converting reel scripts in Tanglish, targeted B2B decision-maker ad campaigns, and keyword research.

Work:

Agency Positioning Meta Ads Script Writing Poster Creation

Campaign proof verified in Proof Ecosystem

CoolMaxScent

Ambient Scenting & Healthcare Hygiene

Challenge: Introducing commercial aroma diffusion machines to healthcare clinics and luxury venues across UAE & Qatar.

Strategy: Connect ambient freshness with patient trust, clinical confidence, and hygiene perception.

Execution: Multichannel push across LinkedIn articles, commercial ad posters, regional international SEO, and targeted social management.

Work:

International SEO LinkedIn Articles AI Videos Ad Posters

GA4: +65.2% UAE Growth • 2m 27s Engagement

EduTechX

Cloud & Network Career Training

Challenge: Motivating working professionals stuck in non-IT roles to confidently commit to Cloud, Linux, and CCNA transitions.

Strategy: Demystify the technical barrier via empathetic, step-by-step roadmap content and low-friction WhatsApp consultation.

Execution: Scripted relatable Tanglish reels, designed bold posters ("The Future is Cloud"), and managed lead ad campaigns.

Work:

Meta Ads Reel Scripts SEO Content Poster Creation

Verified Meta Ads: ₹23.54 Cost Per Lead

A Cube Infrastructure

PEB Construction & Infrastructure

Challenge: Generating high-ticket B2B industrial warehouse and factory construction leads via digital channels.

Strategy: Build industrial trust through showcasing structural engineering excellence, PEB advantages, and direct lead pipelines.

Execution: High-precision Meta lead campaigns, industrial script writing, AI architectural videos, and social presence.

Work:

Meta Lead Campaigns AI Videos Script Writing Poster Creation

Verified 100 Meta Account Opportunity Score

ALNICO Structures

Turnkey Structural Engineering

Challenge: Reaching corporate factory heads, industrial plot owners, and commercial developers needing heavy PEB infrastructure.

Strategy: Showcase heavy fabrication capabilities and speed of delivery over conventional construction.

Execution: Targeted Meta Ads campaigns, technical scriptwriting, AI structural videos, and consistent industrial branding.

Work:

Meta Ads Social Management Script Writing AI Video Creation

Campaign proof available on request

Complete Portfolio

Trusted By 26+ Brands & Businesses

Every client has a unique digital footprint. Explore all 26 individual brand partnerships and deliverables.

01 / 26EdTech & Professional Institute

KA Academy

Premier educational institute providing industry-aligned courses in Digital Marketing, UI/UX, Graphic Designing and Data Analytics.

Work Delivered

Keyword ResearchWebsite Content CreationSEOPoster CreationVideo CreationScript WritingBlog WritingMeta Ads CampaignAI Video Creation

Mohammed Akther S "I Turn Ideas Into Digital Growth."

Where Strategy Meets Measurable Execution

Freelance Digital Marketing Strategist

The Complete Full-Funnel Growth Stack

Performance

Meta Ads

Google Ads

Performance Marketing

Lead Generation

SEO & Analytics

Search Engine Optimization (SEO)

Google Analytics (GA4)

Google Search Console

Content & Creative

Content Creation

Content Strategy

Content Writing

Branding

Canva & Visual Design

AI Content Creation

Google Flow

Social

Social Media Marketing

My Marketing Process

Research

Strategy

Create

Launch

Optimize

Real Numbers. Documented Growth.

Verified Artifacts of Strategy & Execution

KA Academy: Future of Marketing with AI

CoolMax Scent: Clinic Ambience & Confidence

EduTechX: The Future is Cloud

EduTechX: Non-IT to IT Transition Script

KA Strategist: Strategic Marketing Gets Business

Zone Business Suite: B2B CRM Pitch Script

ID Zone: Landing Page Traffic

EduTechX: WhatsApp Lead Inquiries

SAM Sports ERP: B2B Facility Inquiries

Annamalaiyar Promoters: Real Estate Leads

A Cube Infrastructure: High-Ticket PEB Leads

GA4 Engagement & Key Events

Global Audience Penetration

Acquisition Channel Surge

EduTechX Career Transition Reel

KA Strategist Growth Reel

Zone Business Suite CRM Promo

Google Search Console

Strategic Client Deep-Dives

KA Academy

KA Strategist

CoolMaxScent

EduTechX

A Cube Infrastructure

ALNICO Structures

Trusted By 26+ Brands & Businesses

KA Academy

KA Strategist

DockHub Space

ID Zone

SAM

MaxLead Advertising

CoolMaxScent

Creator Studio

Annamalaiyar Promoters

A Cube Infrastructure

ALNICO Structures

EduTechX

CloudSwan

Armz Aviation

DockHub Global Connect

Kalvippathai

Garuda Herbals

Thalir Automations

RCT Kovai

Zone Business Suite

VIBS Tech

The Design One

Sree Kumar Drill Rod Works